WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

PepsiCo, Elevator/Lift

Members:

This "Crash the Super Bowl" entry has two male office workers getting stuck in an elevator. One man eats a Dorito chip that itself becomes stuck in the back of his throat. Choking, he urgently asks the other to stick his finger into his throat to get the chip out. The finger couldn't reach it, so they need something longer -- the only answer seems to be the other man's penis.

The firemen finally free the elevator doors and suddenly see what looks like the "helping" man getting a blowjob/oral sex from the "choking" man -- you know, to dislodge the stuck chip deep in the back of his throat. Fortunately, the firemen have no homophobic reaction other than the surprise.

Interesting scenario, but the grotesque ad starts with a negative result of the product -- choking. The humor in this ad is that two ostensibly straight men have been forced into gay "sex" out of urgency.

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