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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Tuesday, January 31, 2023

Intuit
Not Taxes
US National
2022
United States

Kohl's Corporation
Holidays: More Gifts
US National
2022
United States

Lifetime Entertainment Services
A Christmas To Treasure - Trailer
US National
2022
United States

Justerini & Brooks
She, a tale by J&B/She, un cuento de J&B
Europe
2022
Spain

Calvin Klein
Pregnant Man
US National
2022
United States

Crown Media Holdings
The Holiday Sitter preview
US National
2022
United States

Alphabet
Year in Search 2022
US National
2022
United States

A.G. Barr
Steamy Windows
Europe
2012
United Kingdom

McDonald's Corp.
Livin' My Truth
US National
2022
United States

Lidl Stiftung & Co.
Luxury for Everybody/Luxe voor iedereen
Europe
2022
Netherlands

PNC Financial Services Group
Moving Moments
US National
2022
United States

Bank of Montreal
Rainbow Deposits
North America
2022
Canada

GANT
The Queer Gaze - Pride 2022
Europe
2022
United Kingdom

GANT
Pioneers of Change
US National
2021
United States

Time Warner
Celebrate Pride 2022 | Human By Orientation
US National
2022
United States

Commercial Closet Association

Wrestler
Company: PepsiCo
Brand: Pepsi
Region: Australia/New Zealand
Country: Australia
Agency: BBDO Worldwide
Year: 2002
Target: Mainstream
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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