Coca-Cola Co., The Text/O SMS
This outstanding short film about two best friends was created by Oscar-winning "Milk" screenwriter Dustin Lance Black.
Rafael is constantly getting the best of his friend Diego in video games, sports, and more. Throughout the film, Rafael smiles at text messages he's receiving from the nearby but silent friend Felipe. Eventually, the secret is discovered by Diego and his friendship with Rafael is at a make-or-break moment.
Black told Adweek that Coke "knew they wanted to do one that was aimed at the LGBT community. And then they wanted to do two more that had the same idea of a crossroads moment where you've got to make a decision: Are you going to go the way of kindness, or are you going to go for the easy joke when someone's having a tough time? If you do something with acceptance and kindness, you can create a true friendship."
Love Is Love (women with bottle) 2019 Coca-Cola Zero Sugar Hungary Poster/Outdoor 100% Report A Problem
Love Is Love (women with straws) 2019 Coca-Cola Zero Sugar Hungary Poster/Outdoor 100% Report A Problem
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