WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Colgate-Palmolive company, P.S. I Love You, Bro

Members:

A flirtatious love story unfolds at a coffee shop over the course of a series of days, where two men sit next to each other repeatedly.

A masculine man sits down next to Raffy, and at first it seems that he's straight, especially after he is greeted by a macho friend. Raffy texts his friend about the man, but his friend replies, "Really Raffy, he's straighter than a flagpole!" But the flirtation continues.

Later at home while brushing his teeth, the man has an inner dialogue about his own hesitation of being closeted. "I'll just introduce myself, there's nothing wrong with that. BUt am I willing to risk this? What will my office mates say? If they find out, maybe they won't take me seriously. I guess I'll have to talk to him to find out."

Raffy approaches the counter to give his usual order, but the object of his affection appears from behind and orders for both of them, remembering his order (2 brown sugar milk teas with additional pearl and pudding, 100% sugar). They finally connect with adoring smiles.

Tagline "Don't let doubts stop you to get close." MakeYourMove and #FreeToLove

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