WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Mars Inc., Men & Women

Members:

The first and only "female" M&M, the green one, was created in the late 1990s. In this commercial, she walks down the street to many catcalls from guys she passes -- a construction worker, a guy in a convertible, etc.

She rolls her eyes and with contempt says, "Men."

Then a chubby woman turns and says, "I'd like to get my hands on that."

With equal contempt, the M&M says, "Women."

After a whistle, she turns to yell, "Go buy yourself a bag!"

The joke here is that everyone, women included, is attracted to her. It is handled in a neutral way that doesn't insult gays but may be objectionable for overweight people.

Company
Brand
M&M
Media Outlet
Region
AdRespect Themes
User Comments
Jaxon
I loved this commercial when I first saw it, and still do. Although I do wonder if I would find it as funny, if it wasn't Sharon Lawrence's voice coming from the green M&M.....

Don
I don't understand the comments about the "commenting lady" being fat. Should she be a lipstick lesbian? Would that represent most americans? I think this ad should be POSITIVE because men and women are treated equally. Stop being so politically "correct"!

Darus
Classic M&M marketing. Fantastic!

DeVone
I think this commercial is very funny. I particulary like the M&M character's voice

Clark Rodgers
This is one of the funniest commericials every made!

Paul
Damn funny commercial! I am gonna buy some M&M's tomorrow.

Earnest
This commercial doesn't insult? How about chubby people? Or is it fine to make fun of them as long as they aren't gay?

Grey Hale
I wouldn't call this neutral so much as "gay vague". The reasoning, of course, is that the ad is playing more to stereotypical female lust for chocolate, rather than any lesbian connotations. Nonetheless, it's still well done.