Australia and New Zealand Banking Group/ANZ, #HoldTight
In this emotional spot about couples displaying public affection by holding hands, each of a series of couples gets a funny look from others at the movie theater, on the bus, or in a restaurant, that makes them uncomfortable and let go of their partner's hand.
The text reads: “When you feel like letting go, hold tight.”
The last couple meeting a pair of friends does just that.
In 2014, ANZ also caused a sensation when it introduced "GayTMs" at Sydney Mardi Gras.
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