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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

The AdRespect archive contains over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Tuesday, June 28, 2016

Wells Fargo & Company
Together is a beautiful thing.
US National
2015
United States

PNC Financial Services Group
Know you're prepared for what's ahead.
US National
2015
United States

Visit Orlando
Around here, everyone gets treated like family.
US National
2015
United States

Hilton Hotels Corp.
You're never too old for a playdate
US National
2015
United States

Alaska Air Group
The LGBT community has come so far. Let us fly you the rest of the way.
US National
2015
United States

Wolfgang Puck
Serving Food Wine & Joy
US National
2015
United States

All-Clad Metalcrafters
The secret to better cooking is d5 stainless.
US National
2015
United States

Bed Bath & Beyond
Here's to happily ever after
US National
2015
United States

Nestlé Purina PetCare Company
We believe in going beyond for those that matter.
US National
2015
United States

PNC Financial Services Group
Know your money is working hard, even when you're not.
US National
2015
United States

Wells Fargo & Company
I'm Safe Being Me
US National
2015
United States

MGM Resorts International
Room for Everyone
US National
2015
United States

Hilton Hotels Corp.
Stop Clicking Around
US National
2016
United States

Hilton Hotels Corp.
Be the Couple
US National
2016
United States

Mercedes-Benz Retailers of Southern California
The New Power Couple
US National
2016
United States

Commercial Closet Association

Thief
Company: Diageo
Brand: Baileys Irish Cream
Region: North America
Country: United States
Agency: JWT
Year: 2001, 2002
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



CCA Poll

What's the right amount of LGBT representation in TV ads?
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It's just the right amount now.
Equal to our representation in the population.
There are too many LGBT ads already.
Maybe a little more.
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