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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

The AdRespect archive contains over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Wednesday, January 18, 2017

Previously Owned by a Gay Man
Mom, Dad I Have Something to Tell You!
US National
2015
United States

British Broadcasting Corp./BBC
Christmas Advert 2016
Europe
2016
United Kingdom

Swedish Adressändring
Paris
Europe
2012
Sweden

Unilever
You Can Make It
Europe
2015
United Kingdom

Spotify Technology
Can't Find The Words?
Global
2014
United States

L'Oreal/Loreal
33 Shades of Makeup to Match Any Skin Tone
US National
2017
United States

Perry for President
Gays Serve Openly In The Military
US National
2011
United States

Las Vegas Convention and Visitors Authority
Bare or Bear
US National
2010
United States

Wells Fargo & Company
Bowling
US National
2010
United States

UHA Mikakuto Co.
AKB48
Asia
2012
Japan

Hyundai Kia Automotive Group
The Note
North America
2010
Canada

QIP Holder
Toasty Torpedo
US National
2009
United States

Givenchy
Male Kiss
US National
2010
United States

Givenchy
Female Kiss
US National
2010
United States

R&R Ice Cream
We believe in Salvation.
Europe
2010
United Kingdom

Commercial Closet Association

Good Call
Company: SABMiller
Brand: Miller
Region: North America
Country: United States
Agency: Viacom in-house
Year: 2005
Target: Gays
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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It's just the right amount now.
Equal to our representation in the population.
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