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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Saturday, October 23, 2021

Caesars License Company
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US National
2020
United States

SK Group
Couples
Asia
2009
South Korea

Johnson & Johnson
Quit Buddies
Europe
2021
United Kingdom

Uber Technologies
Uber Eats - Lil Nas X-Elton John-Rides
US National
2021
United States

Uber Technologies
Lil Nas X vs. Elton John - Mayo vs. Ketchup
US National
2021
United States

Uber Technologies
Lil Nas X - Elton John - Legendary Looks
US National
2021
United States

HP/Hewlett-Packard Co.
Freedom
Europe
2021
Germany

Robert Bosch Stiftung
Laundry
Europe
2018
Germany

Samsung
Todrick Hall
US National
2021
United States

Samsung
Catwalk
US National
2021
United States

NuCom Group
Here For Real Love
US National
2020
United States

Booking Holdings
Travel Proud
US National
2021
United States

Expedia Group
Breakup
US National
2021
United States

PepsiCo
Ranbir Kapoor - Saqib Saleem
Asia
2010
India

McNROE Consumer Products
Smell Like a Mister
Asia
2019
India

Commercial Closet Association

Lucky Me
Company: Expedia Group
Brand: Hotwire.com
Region: US National
Country: United States
Agency: unknown
Year: 2014
Target: Gays
AdRespect Score: 

Details
Commercial Closet Association

Join AdRespect

Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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