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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Saturday, April 19, 2014

Mondelez International
Love
Global
2014
United States

The Gap
Nate Berkus and Jeremiah Brent
US National
2014
United States

Mondelez International
This Is Wholesome
US National
2014
United States

Google Inc.
Olympics Rainbow
US National
2014
United States

Chobani
Rainbow Cups
US National
2014
United States

Visa International
Closing Ceremony "Inclusion"
North America
2014
United States

XXL Sport & Villmark
XXL Airport Love
Europe
2014
Norway

Norsk Tipping
Skapet/Trustees
Europe
2014
Norway

Canadian Institute of Diversity and Inclusion (CIDI/ICDI)
Luge
North America
2014
Canada

General Motors Corp.
#TheNew - Olympics
US National
2014
United States

General Motors Corp.
The New Us: Traverse
US National
2014
United States

Coca-Cola Co.
America the Beautiful
US National
2014
United States

Nestlé
Couples Therapy
US National
2014
United States

Familia es Familia
Dolores Huerta
US National
2013
United States

Espiranza Segura Jesus Christ Church / Chiapas Green Foundation
La paga del pecado es muerte/The wages of sin is death
North America
2014, 2013
Mexico

Commercial Closet Association

Ranch In Argentina
Company: Unilever
Brand: Knorr
Region: Europe
Country: Netherlands
Agency: unknown
Year: 2005
Target: Mainstream
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



CCA Poll

Is Coca-Cola sensitive to the LGBT community? It's sponsoring the Olympics in anti-gay Russia, but a new European spot features a gay wedding that's cut out in Ireland.
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Coke is doing the best it can in a mixed world.
The company needs to do more to support the LGBT community.
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