Procter & Gamble Co., It Floats
This black-and-white illustrated campaign, which appeared in National Geographic and elsewhere, seems to be an inspiration for today's Abercrombie & Fitch catalogs, shot by photographer Bruce Weber. The artist, J.C. Leyendecker, created the Arrow Collar Man (later Arrow Shirts), illustrated hundreds of Saturday Evening Post covers, and was considered to be gay.
Though nudity and men showering or bathing together was a common Ivory ad theme during the time period, this particular ad set in the locker room shower appears to suggest the men have wandering eyes.
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Personally, I always thought the darker patch on the guy standing up was his missing right hand. They are standing uncomfortably close together to just be showering, and drying. Does anyone have a clue who the illustrator might be?