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There's a lot of information yet to be discovered.
Few advertisers are yet at a point of being sophisticated enough about the market to begin worrying about anything other than medium-aged white men. Lesbians are widely left out of marketing plans, let alone sub-demographics such as people of color, youth, mature gays, couples, gay-parent families, and more. More needs to be learned about same-sex couples' influence on each others' buying habits. (Winning products get double the sales of a heterosexual household!)
Only a few brands have yet taken their interest in the LGBTQ+ market international, even as indicators show much consistency in global gay culture.
Finally, few companies make the bold move of creating a LGBTQ+-targeted campaign that lives in mainstream media as well as LGBTQ+-targeted media. Yet, while it may seem impractical, it is not unheard of.
For more and more advertisers today, "LGBTQ+" isn't lavender, pink or rainbow-colored -- it's green.
Next - What About Print?
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